Iris Smit, 27, turned down Andrew Banks’ $300,000 funding provide for 25 per cent of her three-month-old enterprise which incorporates The Fast Flick stamp, a magnificence fridge that retains skincare merchandise chilly and adhesive eyeliner for false lashes.
“It is vitally encouraging for an business and group of people that deserve as a lot recognition as doable for his or her hard work. I’m so proud to be representing the Perth small enterprise business in Forbes,” she instructed Each day Mail Australia.
In accordance with Smit, the concept for The Fast Flick got here in 2017 when she was looking for a better approach to do her winged eyeliner on a regular basis.
“I began engaged on a undertaking to create an answer to winged eyeliner. It had been my signature look and irrespective of how a lot I practised, I may by no means get it proper after which it advanced right into a enterprise,” she instructed information.com.au in October final 12 months.
“I by no means began it pondering it was going to be a giant model, however there was an enormous want when I first began on the product. Since then each product I create is about fixing an issue or making an attempt to create a faster or simpler answer to making use of make up or a magnificence product.”
Whereas she didn’t take the funding provide on Shark Tank, her look on the present did trigger the enterprise to explode.
“After it aired things went completely gangbusters – we did like two months of income in 4 hours. It was completely ridiculous. I’m shocked our website didn’t break to be sincere,” she revealed.
“Trying again, it was a blessing but in addition a little bit of a curse on the similar time. Companies don’t usually develop that rapidly so it was fairly troublesome to place so many methods and procedures in place after such a short while.”
The eyeliner stamp has continued to be a best-selling “cult style product”.
However when Covid hit, a brand new product she had been engaged on occurred to be the right timing for launch, notably as masks sporting grew to become the norm and eyes “have been the one things you would exhibit”.
She had created a two in a single eyeliner and lash adhesive.
“It blew up throughout Covid as lot of eyelash salons have been shut,” she mentioned. “So it attracted buyer as they weren’t in a position to get lash extensions and false lashes and it permits you to apply false lashes in seconds.”
Ms Smit additionally believes the pandemic has influenced magnificence routines with many individuals not occupied with spending hours on their make up within the morning.
“Folks don’t need lengthy sophisticated routines anymore. They need two or three merchandise that they’ll apply after which are good to go,” she mentioned.