Rob McElhenney Boards New Leisure-Tech Firm Adim – Deadline

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Rob McElhenney, helps co-launch a brand new entertainment-tech firm, Adim, that empowers creators and followers to develop and personal a brand new era of content material. Co-founded by McElhenney, Chase Rosenblatt, Melissa Kaspers, Spencer Marell, and Richard Rosenblatt, the brand new firm will usher in a extra accessible and rewarding future for leisure by making it simpler for creators to attach, collaborate and personal a better share of their artistic output.

“Each beloved character all through TV, film and gaming historical past has been imagined and delivered to life by way of collaboration,” stated McElhenney, Adim Co-Founder and Co-Chairman. “Adim is constructing for the next evolution of those teams – communities of creators, writers, artists, designers, builders, followers and pals working collectively to create and personal a brand new era of content material.”

Adim creators can come from anyplace. Individuals are invited to use and accepted members may have the chance to collaborate and create tales, characters, and narrative universes underneath the mentorship of established writers, and in return may have a stake within the success and evolution of what they create.

“This can be a large alternative for anybody who is aware of they’ve expertise however feels just like the entry to the rooms in Hollywood is out of their grasp”, stated Keyonna Taylor, Adim Chief Inventive Officer and Creator Room Mentor.

To attain Adim’s imaginative and prescient of bringing content material growth into the long run utilizing know-how, the corporate raised a $5MM seed spherical led by Chris Dixon, Normal Accomplice at a16z crypto.

“The concept the next Disney or Marvel characters we love might come from an enthusiastic, extremely engaged neighborhood of creators and followers coming collectively utilizing web3 ideas relatively than from the highest down is a big alternative for the whole leisure ecosystem,” stated Dixon.

You’ll be able to watch a video from McElhenney explaining what the corporate is and what it should do for creators:

https://youtu.be/ZX2aiXPD2JU




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