Nielsen Challenger ISpot Nets $325M Funding From Goldman Sachs – Deadline

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ISpot.television, a number one challenger to Nielsen for supremacy within the more and more fraught TV and streaming scores enterprise, has acquired a $325 million funding from Goldman Sachs.

“This team has modernized TV measurement and has achieved quite a lot of groundbreaking improvements for the trade in our first 10 years in enterprise,” mentioned Sean Muller, CEO of iSpot. “As we enter our second decade, the funding and assist from Goldman Sachs will assist gasoline the following era of improvements and speed up our capability to be the trusted cross-screen foreign money of selection.”

“We now have been very impressed with iSpot’s world-class knowledge analytics software program platform and proprietary programs which have been purpose-built for the more and more dynamic video measurement area,” mentioned Leonard Seevers, accomplice and head of media funding for the personal fairness enterprise in Goldman’s asset administration division. “We’re extremely excited to accomplice with Sean and the iSpot team to drive long-term progress and worth creation collectively.”

Goldman Sachs Asset Administration has placedprevious bets on knowledge analytics, software program and advertising and marketing expertise and firms like TransUnion, Innovid, GumGum and HUMAN.

With 350 workers, iSpot is headquartered in Bellevue, WA, with regional places of work in New York, LA and Tel Aviv. In recent times, iSpot has acquired three different real-time advert measurement corporations: Ace Metrix, DRMetrix and Tunity.

Jefferies Group and Luma Companions acted as monetary advisors to iSpot, and Fox Rothschild LLP supplied authorized counsel. Weil, Gotshal & Manges LLP supplied authorized counsel to Goldman Sachs.




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